J. Cole: “Who Dat” How to make me give a shit about a rapper I never gave a shit about, in two easy steps.
1. Write and record a really good song.
2. Make a really good video for your really good song. Make it all one continuous shot. Evoke memories of Xzibit’s “What U See Is What U Get” video and the training montage from Rocky II. Include fire.
That should pretty much do it.
